On your side
She earns no commission and has nothing to sell, so she can say when a home is not worth the visit. The careful look is hers to give; the decision is always yours.
Two personas
Svarra helps you feel a home before you visit it. Sirente helps you understand it, and says the honest catch kindly. Together they are the part of this work we are proudest of.
What we hold them to
Understood by anyone.
Plain words for deep things, for people anywhere.
Honest, kindly.
A clear no for a home not worth the trip; real delight only for a real find.
Remembered.
What you tell them once, they keep.
One character, every time.
A person always meets the one they know.
What they deliver
Live today in HabitatSignal on WhatsApp: a verdict a person can act on, before the visit.
Worth visiting
Svarra: You walk in and the balcony is right there: plants, sun on the seats, the city beyond.
Sirente: The light is real, the same sun in every photo. One catch: photo 3 may be another flat. Ask before you go.
Maybe
Svarra: It feels soft and warm, a room made for evenings.
Sirente: That warmth is the lamps, and every one is on in daylight. No window is shown. See it at noon with the lights off.
Probably skip
Svarra: You open the door into a corridor, and the one window looks at the next building.
Sirente: No photo shows the sea it promises, and it sits 18 m from the main road with a railway 40 m away. Unless the other rooms surprise you, keep your Saturday.
What the research asks
The most helpful persona.
The best possible character for the person on the other side: the one that helps most, and never flatters.
What a persona changes.
How different personas change how well a read serves people, and how people feel about it.
Grounded in the brain.
Trust, attention and memory, as neuroscience understands them, decide what we try.
Used in HabitatSignal, our first product.